Security & privacy

We measure markets, not people.

Countlift works from sales totals by location and ad spend by market. No customer records and no tracking, so there is nothing to leak about the people who walk in.

  • Totals only
  • Read-only ad access
  • AES-256-GCM tokens
  • Role-based access
  • Audit log

What we never collect

Your customers stay yours.

Countlift has no use for anything that identifies a person, so it never stores it.

Never

  • Customer names
  • Card numbers
  • Emails & phone numbers
  • Device IDs
  • Cookies
  • Tracking pixels
  • Patient records (PHI)
  • Phone location & Bluetooth

All we use

Locations
Name, market, state, open date
Sales totals
Guests or visits and revenue, per location per day or week
Ad spend
Spend by market and channel, per day or week
Door counts (optional)
Visitor totals per location per day, from a door counter

POS connectors roll orders into daily totals as they arrive. Individual orders are not saved.

Where your data goes

One short trip, all of it encrypted.

  1. 1Totals arrive over HTTPS from your POS, a file upload or a read-only ad connection.
  2. 2The app stores them, with connection tokens encrypted, and runs the MarketTwin™ engine on them.
  3. 3Ask Countlift answers from summary results, never raw sales rows.
  4. 4Reports and alerts go only to the people you choose.

The engine also reads calendar, holiday, weather and local-event data, none of it about people. Local market data (early access) and benchmarks from similar brands (opt-in) are aggregates; benchmarks only pool five or more brands and never include prices or margins. No phone tracking. What feeds the engine →

Sales totalsPOS connector or file uploadAd spendRead-only connectionHTTPSCountlift app · VercelRole-based access · audit logDatabase · Prisma PostgresTokens encrypted (AES-256-GCM)Analysis engine · VercelGets totals, returns resultsAsk Countlift · AnthropicSummary results onlyEmail · ResendReports and alerts to your teamNo customer-level data at any step.
How data moves: sales totals and read-only ad spend in; reports and summary results out.

Built-in controls

Locked down by default.

Read-only ad access

Meta connects with ads_read only. Google Ads gets reporting queries only. Countlift never creates, edits, pauses or spends.

Tokens encrypted at rest

Connection tokens and webhook URLs are encrypted with AES-256-GCM before storage. Disconnecting deletes them.

HTTPS everywhere

Every connection between your browser, Countlift and our providers is encrypted in transit.

Deletion that means it

Delete a brand and its locations, sales, spend and results go with it. Want everything gone? Ask us.

Role-based access

Four roles. Agency client users can be limited to specific brands.

What each role can do
CanOwnerAdminAnalystViewer
See results and reports
Upload data, run reads, plan tests
Connect accounts, approve moves, invite people
Manage owners and roles

Audit log

Sample entries

Every approval, upload and connection, with who did it and when.

Mon 09:12Adminmove.approved · Shift spend to Market 4
Mon 08:40Analystupload.sales · 12 weeks, 24 locations
Fri 16:05Adminconnection.created · Meta Ads
Fri 15:58Ownerbrand.created · Sample brand

Dental, clinics & med spas

Counts in. Patient records stay home.

Countlift works from daily visit counts per location. It never receives protected health information: no names, birth dates, appointments or treatments.

Because no PHI is involved, Countlift is not positioned as a HIPAA-covered service and does not sign business associate agreements. Send only aggregate counts.

Subprocessors

Established cloud infrastructure providers.

A short list: each provider, what it does and what it sees.

Countlift subprocessors
ProviderPurposeData involved
VercelWeb application and analysis engine hostingAccount details, results, and sales and spend totals in transit or for the length of a read
Prisma (Prisma Postgres)DatabaseAccount details, totals, results, encrypted connection tokens, audit log
ResendEmail deliveryRecipient email addresses and report or alert content
AnthropicAsk Countlift answersSummary results only, never raw sales rows

Security questionnaire?

Send it over. We answer plainly, including what we don’t have yet: Countlift does not currently hold SOC 2 or ISO 27001 certification.

Email hello@countlift.com

Found a vulnerability?

Tell us privately, with steps to reproduce. Don’t access other customers’ data or disrupt the service while testing. We’ll confirm receipt and keep you posted on the fix.

Report to hello@countlift.com

See also our privacy policy and how the measurement works.

Measure every location without sharing a single customer.

Free location report · No card · Totals only