01
Metasearch and brand search take the credit
Guests who already chose you still click an ad on the way to book. Platform reports count that booking as new demand.
Countlift for Hotels & resorts
Prove which feeder cities fill each property.
Countlift reads direct bookings and room nights by property and guest origin, and shows which feeder markets your media created new stays in, and which just moved OTA guests to your site.
You measureDirect bookings & room nights by property
- Free plan
- No card
- No customer data
- Daily totals by property
New direct bookings by feeder citySample
Got mediaMatched controlBehind
The problem
Ad reports don't match what happens at your properties.
02
CTV reach doesn’t show up as a click
Someone sees your resort on TV in a feeder city and books two weeks later from a laptop. Click-based reporting never connects the two.
03
Feeder cities are chosen by habit
Next season’s markets usually look like last season’s. Without proof by origin, a city that sends no new guests keeps its budget.
What you'll see
Every property, ranked by the room nights your ads added.
Extra room nights against matched properties without the media, not clicks or platform conversions. Sample data, not a customer result.
app.countlift.com/sample/scoreboardSample data
Location Scoreboard
Sample group · 6 properties · last season
Incremental room nights
2,860
vs. matched cities
Direct booking lift
+6.1%
range +3.4% to +8.7%
Cost per incremental room night
$31
CTV + social
Feeder cities adding stays
2 of 5
for the beach resort
Incremental room nights per $1k · by feeder citySample
- Dallas–Fort Worth24Adds room nights
- Houston21Adds room nights
- Atlanta6.0Little added
- Chicago4.0Little added
- Denver2.0Little added
Weekly room nights · got media vs. twinSample
properties that got mediaMatched twin (no media)
Suggested move · sample
Dallas–Fort Worth and Houston created nearly all new direct stays. Concentrate next season’s CTV there and test Atlanta with social only.
How it works
How it works for hotels & resorts.
Typical setup: Bookings by property and guest origin + media by market.
- 01 · CONNECT
Connect your ad accounts and property totals
Native connectors where they exist; a daily file upload everywhere else.
- SynXisFile
- OperaFile
- CloudbedsFile
- Other booking enginesFile
- Any PMS exportFile
- Meta AdsNative
- Google AdsNative
- 02 · TWIN MARKETS
Every property gets a fair comparison
Each market with media is measured against a MarketTwin™, a blend of matched markets without it. Every result gets a 95% range and a confidence grade. How the engine works →
- 03 · ACT
Move budget to the properties that respond
Get suggested budget moves, a weekly Slack summary and a monthly Proof Report.
Moments it measures
The decisions hotels & resorts make every year.
Choosing feeder cities for the next season
Compare feeder cities with media against matched cities without it, then put next season’s budget where it created stays.
Shoulder-season and package promotions
Judge shoulder-season and package offers by the room nights they added, not by promo-code redemptions.
New property and renovation reopenings
Treat a reopening like a launch: track bookings by origin against a twin and see which markets responded.
Channels it proves
Online, offline and everything a click can't see.
- CTV in feeder markets
- paid search
- metasearch
- paid social
Radio, billboards, mailers and creators are logged as spend by market and measured the same way.
Best fit
5+ properties or one resort with many feeder cities
- Media bought by market, not just one national campaign
- At least 16 weeks of daily or weekly room nights by property
- Most sales happen in person or by phone
Hotels & resorts our team has worked with
Through First Byte, the performance marketing firm behind Countlift.
FAQ
Questions hotels & resorts ask us.
Do you need guest profiles from the PMS?
No. Countlift needs daily bookings or room nights by property and guest origin (city or ZIP). No names, emails or loyalty numbers.
How does it handle long booking windows?
Results are read over weeks, against the same booking dates in matched cities, so a guest who books three weeks after seeing an ad still counts.
Will it tell us if ads are just moving OTA guests to direct?
Measure total room nights — direct and OTA together — instead of direct only. A shift from OTA to your own site then shows up as little or no lift, which is the honest answer.
See your properties in Countlift.
No card. Daily room nights by property is all it takes.