About Countlift
Built because our clients kept asking one question.
First Byte runs advertising for multi-location brands. Every one of them wanted to know which ads filled their locations. The ad platforms could only tell them about clicks. So we built the answer.
What we believe
Four principles behind every screen.
Our mission: give every multi-location operator proof of what their advertising does, location by location, and the confidence to move budget on it.
Measure where the money is made.
At the counter, the front desk and the check-in, not in a click report. Sales by location are the scoreboard.
Be honest about uncertainty.
Every number comes with a range. When the data can’t support an answer, we say directional, not proven.
Act on it, don’t just report it.
A read is only useful if it changes the budget. Every result ends in a move you can approve or a test you can run.
Priced for operators.
Proof used to take a data science team and a six-figure study. It should fit a group with a handful of locations.
Who’s behind it
An agency that lives with the results.
Sean Melton
Sean founded First Byte, the digital agency behind Countlift. Countlift grew out of the agency’s own work: the same question from every multi-location client, and no tool that answered it with sales at the counter.
First Byte
A digital agency that plans and runs paid media for brands with many locations: restaurants, fitness clubs, hotels and resorts, retail. Countlift is the measurement we wanted for our own clients.
- Product, data and engineering by the First Byte team
- Grounded in day-to-day media buying for locations
Brands our team has worked with
Working with us
Software when you run it. People when you don’t.
Run Countlift yourself, or have the team behind it run measurement for you. Either way, you start with a free report.
Your first report is free
Any size, no card. See the gap in your measurement before you pay a dollar.
A direct line to the people who build it
Questions go to the strategists and engineers behind Countlift, not a ticket queue.
Managed measurement if you want it
First Byte can design your tests, read the results and move budget for you, from $1,500/mo.
Talk it through when you book a demo, or see pricing.
Where we are
The Woodlands, Texas.
Just north of Houston. Countlift works wherever your locations are.
Get the answer for your own locations.
Free location report · No card · Month to month
Questions, partnerships or press? hello@countlift.com