01
Retail media and local media both claim the basket
The retail media network, the CTV partner and the circular each report the same shopper. Nobody reports what was added in total.
Countlift for Retail & grocery
Measure the in-store lift around every store.
Countlift reads daily transactions and sales by store and separates what local media added from what loyalty, circulars and the season would have done anyway.
You measureTransactions & sales by store
- Free plan
- No card
- No customer data
- Daily totals by store
Sales per store · media vs. twinSample
Got mediaMatched controlBehind
The problem
Ad reports don't match what happens at your stores.
02
Promotions and seasons blur together
Circular weeks, holidays and paydays all move store traffic. A campaign that overlaps them looks better than it was.
03
Online signals miss in-store sales
Most store sales never touch a tracked click. The POS is the only place the full effect shows up.
What you'll see
Every store, ranked by the transactions your ads added.
Extra transactions against matched stores without the media, not clicks or platform conversions. Sample data, not a customer result.
app.countlift.com/sample/scoreboardSample data
Location Scoreboard
Sample chain · 42 stores · last 8 weeks
Incremental transactions
18,600
vs. matched twins
Sales lift
+3.8%
range +2.1% to +5.4%
Incremental sales per $1 of media
$4.10
local channels
Stores with no measurable lift
11 of 42
flagged for review
Incremental transactions per $1k · by storeSample
- Store 118 · Plano96Adds transactions
- Store 204 · Katy88Adds transactions
- Store 071 · Round Rock74Adds transactions
- Store 152 · Sugar Land61Adds transactions
- Store 033 · Midtown8.0Little added
- Store 090 · Galleria5.0Little added
Weekly transactions · got media vs. twinSample
stores that got mediaMatched twin (no media)
Suggested move · sample
Suburban stores responded to CTV; dense urban stores didn’t. Keep CTV in the suburbs and test DOOH downtown.
How it works
How it works for retail & grocery.
Typical setup: Daily sales by store + media plan by market.
- 01 · CONNECT
Connect your ad accounts and store totals
Native connectors where they exist; a daily file upload everywhere else.
- Store POS exportFile
- Loyalty exportFile
- Shopify POSFile
- LightspeedFile
- Any CSVFile
- Meta AdsNative
- Google AdsNative
- 02 · TWIN MARKETS
Every store gets a fair comparison
Each market with media is measured against a MarketTwin™, a blend of matched markets without it. Every result gets a 95% range and a confidence grade. How the engine works →
- 03 · ACT
Move budget to the stores that respond
Get suggested budget moves, a weekly Slack summary and a monthly Proof Report.
Moments it measures
The decisions retail & grocery make every year.
Store openings and remodels
Measure openings and remodels against a twin built from matched stores, and see how long the media effect lasts.
Regional promotions and circular weeks
Run a regional promotion in some markets, hold others back, and read transactions and sales by store in both.
Testing CTV before a national buy
Run CTV in a few metros, hold the rest back, and read sales per store before committing to a national buy.
Channels it proves
Online, offline and everything a click can't see.
- CTV
- DOOH
- paid social
- retail media
- search
- circulars
Radio, billboards, mailers and creators are logged as spend by market and measured the same way.
Best fit
15+ stores across 3+ metros
- Media bought by market, not just one national campaign
- At least 16 weeks of daily or weekly transactions by store
- Most sales happen in person or by phone
Retail & grocery our team has worked with
Through First Byte, the performance marketing firm behind Countlift.
FAQ
Questions retail & grocery ask us.
Do you need loyalty or shopper-level data?
No. Countlift reads daily transactions and sales by store. No shopper IDs, loyalty numbers or basket details.
How is this different from retail media network reporting?
A retail media network reports on its own placements. Countlift compares stores that got any given media with matched stores that didn’t, so local and retail media are judged the same way.
Can it handle hundreds of stores?
Yes. More stores make for better twins. Results roll up by store, market and region.
See your stores in Countlift.
No card. Daily transactions by store is all it takes.