01
A call isn’t a booked job
Price shoppers, wrong numbers and existing customers all count as calls. Your field-service software knows which ones became paid work.
Countlift for Home services
Countlift reads booked and completed jobs from your field-service software, by branch and ZIP, and shows which channels fill the schedule — and which only make the phone ring.
The problem
Price shoppers, wrong numbers and existing customers all count as calls. Your field-service software knows which ones became paid work.
The first heat wave fills every schedule. Without a holdout, the radio flight that happened to run that week gets the credit.
Some service areas book jobs from every dollar; others are out of reach of your techs’ schedule. Spend rarely reflects the difference.
What you'll see
Extra booked jobs against matched branches without the media, not clicks or platform conversions. Sample data, not a customer result.
Streaming audio lifted booked jobs; broadcast radio lifted calls but not jobs. Move radio budget to audio in North Houston and Katy.
How it works
Typical setup: Daily jobs by branch and ZIP + ad accounts.
Native connectors where they exist; a daily file upload everywhere else.
Each market with media is measured against a MarketTwin™, a blend of matched markets without it. Every result gets a 95% range and a confidence grade. How the engine works →
Get suggested budget moves, a weekly Slack summary and a monthly Proof Report.
Moments it measures
In peak season, compare branches and ZIPs with extra media against matched ones, so the weather isn’t mistaken for the campaign.
The test designer picks which ZIPs get radio or streaming audio and which hold out, then reads booked jobs in each.
Track booked jobs by ZIP in a new service area against a twin, and see which channels open it up fastest.
Channels it proves
Radio, billboards, mailers and creators are logged as spend by market and measured the same way.
One location serving a whole area? ZIP-level tests are in early access →
Run the free check →FAQ
Calls tell you the phone rang. Countlift counts booked, paid jobs by branch and ZIP and compares areas with media against areas without, so you see which channel filled the schedule.
No. Countlift needs daily job counts by branch and ZIP, and revenue if you want it. No names, street addresses or phone numbers.
A daily jobs report by branch and ZIP, uploaded as a CSV. Most teams already run one; you map the columns once.
No card. Daily booked jobs by branch is all it takes.