Ad measurement for multi-location brands
Know which ads fill every location.
Your ad platforms count clicks. Your sales happen at the counter. Countlift shows how many extra customers your ads brought into each location, what each one cost, and where to move budget to get more.
Brands our team has worked with
The problem
You buy ads in every market. You can't see which ones bring people in.
Meta and Google report clicks. Your POS, booking or CRM system reports sales. Nothing connects the two location by location — so budgets get set by hunch, spend that adds no customers keeps running, and local media that works gets cut.
How Countlift fixes it
Connect. Compare. Grow.
Line up ad spend with daily sales at every location. Compare each market with a twin that didn't get the extra ads. The gap is what your ads did. How MarketTwin™ works →
Under every number
Five layers of checks, not just a twin.
Your POS sales, a machine-learned baseline for weather and holidays, and the best-fit method for your data. Every result is back-tested and graded A to D.
See the five layers →- 01POS salesWeekly sales per location, straight from your POSIncluded
- 02Machine-learned baselineCalendar, holidays, weather, school breaks and local eventsIncluded
- 03Best-fit estimatorThe method with the lowest back-test error on your dataIncluded
- 04Local market dataCompetitor openings and nearby foot traffic or card spendEarly access
- 05Brand benchmarksPooled, anonymised results from similar brandsOpt-in
What you get
More revenue from the budget you already have.
Every plan includes the scoreboard, opening reads, test designer, budget moves and Proof Report. Take the product tour →
Blind-spot check · 30 seconds
What is your ad blind spot costing you?
Your ad reports can't tell you which locations your ads actually fill. Put in a few numbers you already know and see what not knowing is worth.
Everything: Google, Facebook and Instagram, TV, radio, billboards, mailers.
A dinner check, a booked job, a new patient's first visit, a membership's first few months.
Most marketers think at least 10% of their spend is wasted, so that’s what we use when you’re not sure.
To earn its keep, that $2k would have to bring in 40 new customers a month at $50 each. Today, no ad report can tell you whether it does.
- ✓Which of your 12 locations your ads actually fill — and which they don't
- ✓Where that $2k a month really goes, so you can move it to locations that respond
- ✓Plan that fits: Starter (up to 25 locations and $25k/mo of ads measured). The report itself is free at any size.
How we estimate: the share you picked of your monthly budget (10% if you're not sure). 78% of US marketing decision-makers believe at least 10% of their spend is wasted because of weak measurement (Haus, 2026 Marketing Decision Confidence Index, via EMARKETER, May 2026). This is your guess, not a benchmark for your business. Your free report measures the real number.
Industries
Built for brands with doors.
Not a multi-location brand?
There may still be a way to measure your ads.
Integrations
Plugs into the tools you already use.
No connector? Upload a daily sales file. See all integrations →
Why Countlift
Measures where you make money.
| Ad platforms | Local marketing tools | Attribution software | Countlift | |
|---|---|---|---|---|
| Counts sales at every location | ✕ | ✕ | ◐ | ✓ |
| True lift by location | ✕ | ✕ | ◐ | ✓ |
| Measures grand openings | ✕ | ✕ | ✕ | ✓ |
| Proves local CTV, radio, billboards | ◐ | ✕ | ◐ | ✓ |
| Tells you where to move budget | ✕ | ✕ | ◐ | ✓ |
| Monthly, published pricing | ✓ | ◐ | ✕ | ✓ |
◐ = partial or add-on · swipe the table to see Countlift →
"Every multi-location operator asks the same question: which ads are actually putting people through the door? Now there's an answer."
Questions
The questions every operator asks.
How is this different from ad-platform reporting or Google Analytics?
Ad platforms credit the clicks and views they can see, and each one grades its own work. Countlift starts from real sales at each location and compares every market with a twin built from your markets where spend held steady. The gap is what your ads caused — walk-ins and phone bookings included.
What data do you need? Do we need a data team?
Daily totals by location (customers and revenue) and ad spend by market — through a native connector or a CSV. No names, emails or device IDs. No data team either: Countlift runs the statistics, and Ask Countlift explains results in plain English.
How fast do we see results?
Your free location report reads the history you already have, so results come as soon as past sales and spend are in. About 12 weeks of history before a spend change works best. For a new test, the test designer tells you up front how many weeks it needs.
What if every market runs ads?
Twins are built from markets whose spend held steady while another market’s changed, so always-on markets still count. If too few qualify, the engine falls back to a machine-learned baseline, grades the result honestly and helps you plan a holdout test for a clean answer.
Does it work for franchises and agencies? Will it replace our agency?
Yes, it works for both, and no, it won’t replace your agency. Countlift measures by location, whoever owns the doors, with logins limited to each franchisee’s or client’s results. Your agency keeps planning and buying; you agree on where the next dollar goes. First Byte also offers managed measurement from $1,500/mo.
Do you track customers’ phones?
No. We don’t track phones. We measure your actual sales. Countlift never sniffs Bluetooth or Wi-Fi signals or buys device location data: phones randomise their IDs, and regulators restrict that data. It reads totals by location from your POS, plus door-counter counts if you add them.