01
Seasonal demand hides what ads did
Flu season, back-to-school and New Year’s resolutions move visits on their own. Without a comparison, every campaign in those weeks looks like a winner.
Countlift for Clinics & urgent care
Know which clinics your ads fill, and which fill anyway.
For chiropractic, physical therapy, urgent care and IV therapy groups: Countlift reads daily new-visit counts by clinic and shows where marketing adds patients — with no patient-level data.
You measureNew patient visits by clinic
- Free plan
- No card
- No customer data
- Daily totals by clinic
New visits per $1k by clinicSample
Got mediaMatched controlBehind
The problem
Ad reports don't match what happens at your clinics.
02
Some clinics have no open appointments
A clinic booked out for the week can’t convert more demand. Spend there buys nothing that week; spend at a clinic with open slots might.
03
Online bookings are only part of the story
Walk-ins and phone bookings never touch a tracking pixel. Your scheduling system sees all of them.
What you'll see
Every clinic, ranked by the new visits your ads added.
Extra new visits against matched clinics without the media, not clicks or platform conversions. Sample data, not a customer result.
app.countlift.com/sample/scoreboardSample data
Location Scoreboard
Sample group · 14 clinics · last 8 weeks
Incremental new visits
910
vs. matched twins
Lift
+8.3%
range +4.8% to +11.5%
Cost per incremental visit
$64
search + social
Clinics not adding visits
4 of 14
mostly booked out
Incremental new visits per $1k · by clinicSample
- The Woodlands18Adds new visits
- Spring16Adds new visits
- Kingwood14Adds new visits
- Humble12Adds new visits
- Midtown2.1At capacity
- Montrose1.4Little added
Weekly new visits · got media vs. twinSample
clinics that got mediaMatched twin (no media)
Suggested move · sample
Midtown is booked out most weeks. Move its search budget to Spring and Kingwood, which still have open appointments.
How it works
How it works for clinics & urgent care.
Typical setup: Daily new visits by clinic + ad accounts.
- 01 · CONNECT
Connect your ad accounts and clinic totals
Native connectors where they exist; a daily file upload everywhere else.
- JaneFile
- ChiroTouchFile
- WebPTFile
- athenahealthFile
- Scheduling exportsFile
- Meta AdsNative
- Google AdsNative
- 02 · TWIN MARKETS
Every clinic gets a fair comparison
Each market with media is measured against a MarketTwin™, a blend of matched markets without it. Every result gets a 95% range and a confidence grade. How the engine works →
- 03 · ACT
Move budget to the clinics that respond
Get suggested budget moves, a weekly Slack summary and a monthly Proof Report.
Moments it measures
The decisions clinics & urgent care make every year.
Flu season and back-to-school pushes
Compare clinics that ran seasonal media with matched clinics that didn’t, so the seasonal rise isn’t credited to the campaign.
Opening clinics in new neighborhoods
Measure a new clinic against a matched twin and see how many weeks it takes to reach steady visits.
Testing audio or CTV before scaling
Run streaming audio or CTV in a few metros, hold the rest back, and read new-patient visits per clinic before you scale.
Channels it proves
Online, offline and everything a click can't see.
- Search
- Local Services Ads
- paid social
- streaming audio
- mailers
Radio, billboards, mailers and creators are logged as spend by market and measured the same way.
Best fit
6+ clinics in shared metros
- Media bought by market, not just one national campaign
- At least 16 weeks of daily or weekly new visits by clinic
- Most sales happen in person or by phone
One location serving a whole area? ZIP-level tests are in early access →
Run the free check →Clinics & urgent care our team has worked with
Through First Byte, the performance marketing firm behind Countlift.
- Verve Chiropractic
FAQ
Questions clinics & urgent care ask us.
Do you need patient-level data?
No. Countlift needs daily new-visit counts by clinic. No names, diagnoses, insurance details or appointment-level records.
Does it count walk-ins and phone bookings?
Yes. Countlift reads the totals your scheduling or EMR system already records for each clinic, however the patient arrived.
How do we export from Jane, ChiroTouch or WebPT?
Run a daily or weekly new-visit report by clinic and upload it as a CSV. Map the columns once and later uploads follow the same mapping.
See your clinics in Countlift.
No card. Daily new visits by clinic is all it takes.