01
Every platform claims the same table
Meta, Google and the delivery apps each grade their own work. Add their conversions together and they claim more guests than your POS recorded.
Countlift for Restaurant groups
Know which ads fill tables at every location.
Countlift reads daily covers and check revenue from your POS, compares each location that got media with a matched twin that didn’t, and shows which markets your ads actually filled.
You measureCovers & check revenue by location
- Free plan
- No card
- No customer data
- Daily totals by location
Weekly covers after opening · new vs. twinSample
Got mediaMatched controlBehind
The problem
Ad reports don't match what happens at your locations.
02
Taps on a map aren’t covers
“Get directions” and menu views don’t tell you whether a party sat down. The register does — and it’s the number your owners already trust.
03
Budget is spread evenly; demand isn’t
Your busiest locations fill on a Friday no matter what. Without proof by location, spend follows last year’s plan instead of where it adds guests.
What you'll see
Every location, ranked by the covers your ads added.
Extra covers against matched locations without the media, not clicks or platform conversions. Sample data, not a customer result.
app.countlift.com/sample/scoreboardSample data
Location Scoreboard
Sample brand · 24 locations · last 8 weeks
Incremental covers
3,180
vs. matched twins
Lift
+7.4%
range +5.1% to +9.6%
Cost per incremental cover
$9.80
all channels
Locations not adding covers
6 of 24
flagged for review
Incremental covers per $1k · by locationSample
- Houston · Heights68Adds covers
- Tampa · South Tampa63Adds covers
- Dallas · Uptown51Adds covers
- Austin · Domain44Adds covers
- Orlando · Winter Park9.0Little added
- San Antonio · Pearl6.0Little added
Weekly covers · got media vs. twinSample
locations that got mediaMatched twin (no media)
Suggested move · sample
Winter Park and Pearl fill without help. Move their social budget to Houston and Tampa, where each $1k adds about 65 covers.
How it works
How it works for restaurant groups.
Typical setup: Daily POS totals by location + ad accounts.
- 01 · CONNECT
Connect your ad accounts and location totals
Native connectors where they exist; a daily file upload everywhere else.
- ToastNative
- SquareNative
- CloverFile
- OloFile
- OpenTableFile
- Any POS exportFile
- Meta AdsNative
- Google AdsNative
- 02 · TWIN MARKETS
Every location gets a fair comparison
Each market with media is measured against a MarketTwin™, a blend of matched markets without it. Every result gets a 95% range and a confidence grade. How the engine works →
- 03 · ACT
Move budget to the locations that respond
Get suggested budget moves, a weekly Slack summary and a monthly Proof Report.
Moments it measures
The decisions restaurant groups make every year.
Grand openings and second-location launches
Opening Lift compares each new location with a matched twin from day one, even with no sales history. Reuse the launch playbook that worked.
Limited-time menu and holiday promotions
See the covers and check revenue a menu or holiday push added in markets with media, not just the promo codes redeemed.
Testing CTV or billboards before scaling
Run CTV or billboards in a few markets, hold the rest back, and read covers per location before you scale the buy.
Channels it proves
Online, offline and everything a click can't see.
- Paid social
- local search
- influencers
- CTV
- billboards
- delivery-app ads
Radio, billboards, mailers and creators are logged as spend by market and measured the same way.
Best fit
10+ locations across 2+ metros
- Media bought by market, not just one national campaign
- At least 16 weeks of daily or weekly covers by location
- Most sales happen in person or by phone
Restaurant groups our team has worked with
Through First Byte, the performance marketing firm behind Countlift.
- Chef Roy
FAQ
Questions restaurant groups ask us.
Do you need guest names or card data?
No. Countlift reads daily totals by location — guest counts (covers) and check revenue. No guest names, emails, card numbers or order details are needed or stored.
We’re on Toast. How does it connect?
Toast is a native connector: an admin enables Countlift under Integrations in Toast Web, and daily totals sync on their own. Square is native too. Clover, Olo and OpenTable use a daily export upload.
What about delivery and third-party orders?
If your POS records them by location, they’re in the totals Countlift reads. To judge dine-in campaigns on dine-in guests only, export dine-in covers and leave delivery out.
See your locations in Countlift.
No card. Daily covers by location is all it takes.