01
Every on-sale looks like a win
Tickets sell when an on-sale opens whether or not ads run. Platform reports credit the ads that happened to be live.
Countlift for Venues, attractions & tours
See which cities your media sold tickets in.
Treat every venue or tour stop as a market. Countlift reads daily ticket sales by stop, compares stops with heavier media against lighter ones, and shows where the budget sold seats.
You measureTickets & attendance by venue or tour stop
- Free plan
- No card
- No customer data
- Daily totals by stop
Tickets per stop · media vs. twinSample
Got mediaMatched controlBehind
The problem
Ad reports don't match what happens at your stops.
02
Each stop gets the same media plan
A big metro and a small market rarely respond to the same mix, but tour budgets are usually copied from stop to stop.
03
The lesson arrives after the tour moves on
By the time a stop’s results are tallied, the next three stops have been planned. Learning needs to happen during the leg, not after.
What you'll see
Every stop, ranked by the tickets your ads added.
Extra tickets against matched stops without the media, not clicks or platform conversions. Sample data, not a customer result.
app.countlift.com/sample/scoreboardSample data
Location Scoreboard
Sample tour · 20 stops · first leg
Incremental tickets
14,200
vs. lighter-media stops
Lift
+9.1%
range +5.6% to +12.4%
Cost per incremental ticket
$7.40
all channels
Stops where CTV sold tickets
6 of 9
large metros
Incremental tickets per $1k · by stopSample
- Houston168Adds tickets
- Atlanta151Adds tickets
- Phoenix139Adds tickets
- Charlotte112Adds tickets
- Shreveport24Little added
- Amarillo18Little added
Weekly tickets · got media vs. twinSample
stops that got mediaMatched twin (no media)
Suggested move · sample
CTV sold tickets in large metros but not in small ones. Use social and radio for the next leg’s stops under one million people.
How it works
How it works for venues, attractions & tours.
Typical setup: Daily tickets by venue or stop + media by market.
- 01 · CONNECT
Connect your ad accounts and stop totals
Native connectors where they exist; a daily file upload everywhere else.
- TicketmasterFile
- EventbriteFile
- AccessoFile
- Box-office exportFile
- Any CSVFile
- Meta AdsNative
- Google AdsNative
- 02 · TWIN MARKETS
Every stop gets a fair comparison
Each market with media is measured against a MarketTwin™, a blend of matched markets without it. Every result gets a 95% range and a confidence grade. How the engine works →
- 03 · ACT
Move budget to the stops that respond
Get suggested budget moves, a weekly Slack summary and a monthly Proof Report.
Moments it measures
The decisions venues, attractions & tours make every year.
Touring shows planning spend per city
Compare each stop’s ticket sales with stops that had lighter media, and set the next leg’s budget from what sold seats.
Season and summer-series on-sales
Measure on-sales by extra tickets in the markets that got media, not by total sales during the on-sale.
Family attractions and holiday events
For family attractions and holiday events, see which nearby cities sent visitors when you advertised there.
Channels it proves
Online, offline and everything a click can't see.
- Paid social
- CTV
- radio
- influencers
- search
- DOOH
Radio, billboards, mailers and creators are logged as spend by market and measured the same way.
Best fit
Multiple venues, or a tour with 8+ stops
- Media bought by market, not just one national campaign
- At least 16 weeks of daily or weekly tickets by stop
- Most sales happen in person or by phone
Venues, attractions & tours our team has worked with
Through First Byte, the performance marketing firm behind Countlift.
FAQ
Questions venues, attractions & tours ask us.
Do you need ticket-buyer data?
No. Countlift reads daily tickets sold (and revenue) by venue or stop. No buyer names, emails or order details.
Can we adjust the plan mid-tour?
Yes. Results update as new daily sales are uploaded, so the first leg’s readout can set the budget for the next leg instead of waiting for the tour to end.
We have one venue. Does this work?
If buyers come from many cities, yes — each city they come from is a market, and Countlift measures which ones responded to media.
How do we get data out of Ticketmaster or Eventbrite?
A daily sales report by event or stop, uploaded as a CSV. You map the columns once.
See your stops in Countlift.
No card. Daily tickets by stop is all it takes.