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Weather drives car counts
A sunny weekend after rain fills every wash lane. Without matched sites to compare against, the campaign running that week gets the credit.
Countlift for Automotive services
For car wash, quick lube, tire and collision chains: Countlift reads car counts, repair orders and new memberships by site, and shows which markets and channels actually brought cars in.
The problem
A sunny weekend after rain fills every wash lane. Without matched sites to compare against, the campaign running that week gets the credit.
The ad platform sees a click on “join the club.” Your wash system sees whether a new member’s plate came through the tunnel.
Radio might add members in one metro and nothing in the next. Without site-level proof, both keep the same budget.
What you'll see
Extra cars against matched sites without the media, not clicks or platform conversions. Sample data, not a customer result.
Radio added cars in Dallas and Austin and almost nothing in Houston or San Antonio. Keep it in the first two; move the rest to geo social.
How it works
Typical setup: Daily car counts and new members by site + ad accounts.
Native connectors where they exist; a daily file upload everywhere else.
Each market with media is measured against a MarketTwin™, a blend of matched markets without it. Every result gets a 95% range and a confidence grade. How the engine works →
Get suggested budget moves, a weekly Slack summary and a monthly Proof Report.
Moments it measures
Judge wash-club campaigns by new members per site against matched sites, so you know which metros the offer grew.
Opening Lift compares each new site’s car counts with a matched twin and shows which grand-opening playbook worked.
Run radio or billboards in a few metros, hold the rest back, and read car counts per site before you scale.
Channels it proves
Radio, billboards, mailers and creators are logged as spend by market and measured the same way.
One location serving a whole area? ZIP-level tests are in early access →
Run the free check →DRB, Sonny’s, Tekmetric, Shop-Ware, Mitchell, Any POS export. No tracking pixels — daily totals by site are enough.
FAQ
No. Countlift reads daily totals by site — car counts, repair orders, new members and revenue. No plates, names or payment data.
Each site is compared with a twin built from matched markets over the same weeks. A region-wide rainy stretch or sunny weekend moves both sides; the campaign moves only one.
Match the campaigns you want judged: new members for wash-club pushes, car counts or repair orders for traffic and openings. Countlift measures one count per brand, plus revenue.
No card. Daily cars by site is all it takes.