01
Full practices keep getting ad budget
A practice with no open chairs can’t take more new patients, but its search budget usually runs at the same level as everyone else’s.
Countlift for Dental & orthodontic groups
Know which ads bring new patients to each practice.
Countlift counts booked new patients and case starts by practice — from daily totals only — and shows where spend is filling chairs and where a practice would be full anyway.
You measureNew patients & case starts by practice
- Free plan
- No card
- No customer data
- Daily totals by practice
New patients by practice · test vs. twinSample
Got mediaMatched controlBehind
The problem
Ad reports don't match what happens at your practices.
02
Calls and forms aren’t booked patients
Call tracking shows the phone rang. Your practice-management system shows whether a new patient actually sat in the chair.
03
Every channel claims the same patient
Search, Local Services Ads and social each report their own conversions for a patient who saw all three. Totals overlap; budgets don’t.
What you'll see
Every practice, ranked by the new patients your ads added.
Extra new patients against matched practices without the media, not clicks or platform conversions. Sample data, not a customer result.
app.countlift.com/sample/scoreboardSample data
Location Scoreboard
Sample group · 22 practices · last 8 weeks
Incremental new patients
640
vs. matched twins
Lift
+9.8%
range +6.2% to +13.1%
Cost per incremental new patient
$118
search + social
Practices at capacity
7 of 22
little gain from ads
Incremental new patients per $1k · by practiceSample
- Cypress9.4Adds new patients
- Pearland8.6Adds new patients
- Conroe7.9Adds new patients
- League City6.8Adds new patients
- Memorial0.9At capacity
- Bellaire0.7At capacity
Weekly new patients · got media vs. twinSample
practices that got mediaMatched twin (no media)
Suggested move · sample
Memorial and Bellaire are booked out and gain nothing from ads. Pause them and fund Cypress and Pearland, which have open chairs.
How it works
How it works for dental & orthodontic groups.
Typical setup: Daily new-patient counts by practice + ad accounts.
- 01 · CONNECT
Connect your ad accounts and practice totals
Native connectors where they exist; a daily file upload everywhere else.
- DentrixFile
- EaglesoftFile
- Open DentalFile
- NexHealthFile
- Scheduling exportsFile
- Meta AdsNative
- Google AdsNative
- 02 · TWIN MARKETS
Every practice gets a fair comparison
Each market with media is measured against a MarketTwin™, a blend of matched markets without it. Every result gets a 95% range and a confidence grade. How the engine works →
- 03 · ACT
Move budget to the practices that respond
Get suggested budget moves, a weekly Slack summary and a monthly Proof Report.
Moments it measures
The decisions dental & orthodontic groups make every year.
Testing audio or CTV before scaling
Run streaming audio or CTV in a few metros, hold the rest back, and count new patients per practice before you scale.
Launching a new office or de novo practice
Opening Lift compares a de novo or acquired office’s new-patient curve with a twin built from matched markets.
Invisalign and implant campaigns
Judge Invisalign and implant campaigns by case starts and new patients per practice, not landing-page clicks.
Channels it proves
Online, offline and everything a click can't see.
- Search
- Local Services Ads
- paid social
- radio
- streaming audio
Radio, billboards, mailers and creators are logged as spend by market and measured the same way.
Best fit
8+ practices (DSOs and dental groups)
- Media bought by market, not just one national campaign
- At least 16 weeks of daily or weekly new patients by practice
- Most sales happen in person or by phone
One location serving a whole area? ZIP-level tests are in early access →
Run the free check →Dental & orthodontic groups our team has worked with
Through First Byte, the performance marketing firm behind Countlift.
FAQ
Questions dental & orthodontic groups ask us.
Do you need patient records?
No. Countlift needs one number per practice per day (new patients or case starts), plus production if you want revenue. No names, birth dates, treatment details or other patient information leave your systems.
Does this involve PHI or require a BAA?
Countlift asks only for daily counts by practice, with no patient identifiers. If your compliance team wants to review the exact fields, we’ll send the upload templates before you share anything.
How do we get counts out of Dentrix or Open Dental?
Run a daily or weekly new-patient report by practice and upload it as a CSV. Your column names don’t need to match ours; you map them once.
See your practices in Countlift.
No card. Daily new patients by practice is all it takes.