01
Engagement isn’t a booked consult
Saves, follows and DMs are easy to count. Your booking system shows whether anyone came in for a treatment.
Countlift for Med spas & aesthetics
See which ads book treatments, not just likes.
Countlift reads booked consults and treatments by location and shows which locations, offers and creators brought new clients through the door.
You measureBooked consults & treatments by location
- Free plan
- No card
- No customer data
- Daily totals by location
New clients by location · media vs. twinSample
Got mediaMatched controlBehind
The problem
Ad reports don't match what happens at your locations.
02
Influencer launches are judged on reach
A creator post gets views and a promo code gets a few redemptions. Neither shows how many new clients the launch added at that location.
03
Promotions pull bookings forward
A seasonal Botox or laser offer can fill this month by emptying next month. Measuring over weeks, against a twin, shows the net effect.
What you'll see
Every location, ranked by the new clients your ads added.
Extra new clients against matched locations without the media, not clicks or platform conversions. Sample data, not a customer result.
app.countlift.com/sample/scoreboardSample data
Location Scoreboard
Sample brand · 9 locations · last 8 weeks
Incremental new clients
420
vs. matched twins
Lift
+12.6%
range +7.1% to +17.8%
Cost per incremental new client
$88
social + creators
Creator launches adding clients
2 of 3
this quarter
Incremental new clients per $1k · by locationSample
- Scottsdale14Adds new clients
- Highland Park12Adds new clients
- Southlake10Adds new clients
- River Oaks8.0Adds new clients
- Alamo Heights1.8Little added
Weekly new clients · got media vs. twinSample
locations that got mediaMatched twin (no media)
Suggested move · sample
The Scottsdale creator launch added new clients for six weeks; Alamo Heights’ didn’t. Repeat the Scottsdale format for the next opening.
How it works
How it works for med spas & aesthetics.
Typical setup: Daily new bookings by location + ad and influencer spend.
- 01 · CONNECT
Connect your ad accounts and location totals
Native connectors where they exist; a daily file upload everywhere else.
- ZenotiFile
- BoulevardFile
- MindbodyFile
- VagaroFile
- Any booking exportFile
- Meta AdsNative
- Google AdsNative
- 02 · TWIN MARKETS
Every location gets a fair comparison
Each market with media is measured against a MarketTwin™, a blend of matched markets without it. Every result gets a 95% range and a confidence grade. How the engine works →
- 03 · ACT
Move budget to the locations that respond
Get suggested budget moves, a weekly Slack summary and a monthly Proof Report.
Moments it measures
The decisions med spas & aesthetics make every year.
Seasonal treatment promotions (Botox, laser, body)
Measure seasonal offers by the new clients and treatment revenue they added at each location, net of bookings pulled forward.
Influencer launches for a new location
Judge a creator launch by new clients over the following weeks against a twin, not by views or code redemptions.
Membership-plan drives
See which locations’ membership drives added members rather than converting clients who were already coming in.
Channels it proves
Online, offline and everything a click can't see.
- Paid social
- influencers
- search
- CTV
- SMS/email offers (spend by market)
Radio, billboards, mailers and creators are logged as spend by market and measured the same way.
Best fit
5+ locations
- Media bought by market, not just one national campaign
- At least 16 weeks of daily or weekly new clients by location
- Most sales happen in person or by phone
One location serving a whole area? ZIP-level tests are in early access →
Run the free check →Med spas & aesthetics our team has worked with
Through First Byte, the performance marketing firm behind Countlift.
FAQ
Questions med spas & aesthetics ask us.
Do you need client records or before-and-after photos?
No. Countlift reads daily counts by location — new clients, booked consults or treatments, and revenue if you want it. No names, contact details or treatment notes.
Can it measure influencer and creator campaigns?
Yes. Log each creator’s fee and post dates by market, and Countlift measures new clients at the matching location against a twin. Location-specific codes and links help, but aren’t required.
What counts as a new client?
Whatever your booking system already records — first-visit bookings, booked consults or completed treatments. You choose the one count Countlift measures, and revenue can sit alongside it.
How do we get data out of Zenoti or Boulevard?
A daily or weekly bookings report by location, uploaded as a CSV. You map the columns once.
See your locations in Countlift.
No card. Daily new clients by location is all it takes.