01
Leads are cheap; members aren’t
Ad platforms count free-pass downloads and form fills. Your club software counts who signed an agreement. Only one of those pays the lease.
Countlift for Fitness clubs & franchises
See which campaigns sign members at every club.
Countlift reads daily joins and pre-sales by club, tracks each opening against plan, and shows which channels actually added members — not leads that never walked in.
You measureJoins & pre-sales by club
- Free plan
- No card
- No customer data
- Daily totals by club
Founding members vs. target by clubSample
Got mediaMatched controlBehind
The problem
Ad reports don't match what happens at your clubs.
02
A club behind on pre-sales is found too late
Founding-member campaigns run for weeks before doors open. By the time a weak club shows up in a monthly report, the opening date hasn’t moved.
03
January makes every channel look good
Joins spike every new year whether you advertise or not. Without a matched comparison, the season gets credited to whatever ran that month.
What you'll see
Every club, ranked by the joins your ads added.
Extra joins against matched clubs without the media, not clicks or platform conversions. Sample data, not a customer result.
app.countlift.com/sample/scoreboardSample data
Location Scoreboard
Sample brand · 18 clubs · last 8 weeks
Incremental joins
1,240
vs. matched twins
Lift
+11.2%
range +7.9% to +14.6%
Cost per incremental join
$46
all channels
Clubs behind pre-sale pace
2 of 4
openings this quarter
Incremental joins per $1k · by clubSample
- Club 7 · Frisco31Adds joins
- Club 2 · Katy27Adds joins
- Club 11 · Round Rock22Adds joins
- Club 4 · Plano18Adds joins
- Club 1 · Uptown3.0At capacity
- Club 9 · Sugar Land2.0Little added
Weekly joins · got media vs. twinSample
clubs that got mediaMatched twin (no media)
Suggested move · sample
Club 1 is near capacity and gains little from ads. Shift its budget to Frisco and Katy, and add a DOOH burst for the club opening next month.
How it works
How it works for fitness clubs & franchises.
Typical setup: Daily joins by club + ad accounts + CTV flights.
- 01 · CONNECT
Connect your ad accounts and club totals
Native connectors where they exist; a daily file upload everywhere else.
- ABC FitnessFile
- MindbodyFile
- ClubReadyFile
- CRM or waitlist exportFile
- Any CSVFile
- Meta AdsNative
- Google AdsNative
- 02 · TWIN MARKETS
Every club gets a fair comparison
Each market with media is measured against a MarketTwin™, a blend of matched markets without it. Every result gets a 95% range and a confidence grade. How the engine works →
- 03 · ACT
Move budget to the clubs that respond
Get suggested budget moves, a weekly Slack summary and a monthly Proof Report.
Moments it measures
The decisions fitness clubs & franchises make every year.
Founding-member pre-sales before a club opens
Track founding-member sales by club against plan from day one. Clubs behind pace get flagged while there’s time to act.
January and summer join campaigns
Compare clubs that got media with matched clubs that didn’t, so the seasonal rush isn’t credited to your campaign.
Referral and corporate-membership pushes
See whether referral bonuses or corporate offers add joins at the clubs that ran them, against clubs that didn’t.
Channels it proves
Online, offline and everything a click can't see.
- Geo-fenced social
- search
- CTV
- DOOH
- referral promos
Radio, billboards, mailers and creators are logged as spend by market and measured the same way.
Best fit
8+ clubs, corporate or franchise
- Media bought by market, not just one national campaign
- At least 16 weeks of daily or weekly joins by club
- Most sales happen in person or by phone
Fitness clubs & franchises our team has worked with
Through First Byte, the performance marketing firm behind Countlift.
FAQ
Questions fitness clubs & franchises ask us.
Do you need member records?
No. Countlift reads daily counts by club — new joins, pre-sales and, if you like, membership revenue. No member names, contact details or payment data.
Does it work for franchise systems?
Yes. Each club is a location, and results roll up by brand, region and franchisee on every plan.
How do we get data out of ABC Fitness or Mindbody?
A daily export of new joins by club, uploaded as a file — no API project needed. If your CRM tracks pre-sales separately, upload that too.
See your clubs in Countlift.
No card. Daily joins by club is all it takes.